Cultural Content #2
Featuring Beamish Museum, the Royal Academy of Arts, TikTok and losing (page) weight
Hello,
And welcome to edition 2 of Cultural Content.
Content to warm your Christmas cockles 🌲🐚
The content that made me feel warm and fuzzy this year was about **the visiting public** and finding a way of celebrating them that 1. told a good story and 2. felt on brand.
Beamish Museum: Surprise Gift Hamper 🎁
Actual post (Facebook)
For Christmas, Beamish ran a Random Act of Kindness competition, asking visitors to nominate friends and relatives who might deserve a fabulous hamper of goodies, filled with locally produced goodies.
It’s very wholesome.
Christmas content can get a little saturated with - for example - content repurposed in advent calendars and links to online shops. It can feel a little dominated by the voice of the organisation, with fewer opportunities for visitors (both physical and online) to feature. This felt surprising for that very reason.
You get a great view of their hamper and its contents. And seeing someone else get one and be congratulated for it made some part of my brain want one (and the more altruistic part of my brain want to gift one).
Royal Academy: “This is my dog” 🐕
Facebook content is hard to do really well. I liked the simplicity of this and also all the comments. Plus at Christmas, if at no other time of the year, you gotta love a kid’s drawing of their dog.
A pair of useful things
TikTok for Museums - an Introduction
Abby Bird’s ‘TikTok for Museums - An Introduction’ on the Digital Pathways site is great. One of the most useful things for me are her handy diagrams (like the one above) labelling all the different parts of the creator interface.
Reducing your website’s carbon footprint 🌱
What new year’s resolution did the content editor make?
To reduce their page weight!
I’m not going to give up the day job…
Here’s a handy resource for anyone looking to reduce their website or site page ‘weight’ and so reduce the carbon footprint of their website (as well as having all sorts of other benefits). It’s from Supercool who produce nice websites for cultural organisations. Supercool Sessions is their series of free webinars on hot digital topics.
HAPPY CHRISTMAS ONE AND ALL
See you in 2022.