Kati Price on giving Gen Alpha and Gen Z what they're looking for.
It was great to be part of this on the audience research angle. I love the idea of using people as the bridge to make the unfamiliar accessible by creating an emotional connection. So simple and so powerful!
Such great insights here, thank you!
It was great to be part of this on the audience research angle. I love the idea of using people as the bridge to make the unfamiliar accessible by creating an emotional connection. So simple and so powerful!
Such great insights here, thank you!