This completely matches our experiences working with arts orgs on video formats and youtube strategy. We are obsessed with Formats at Storythings, so your readers might enjoy our formats development newsletter Formats Unpacked - https://www.formatsunpacked.com
The "oh, just stick it on the blog" mentality definitely spread to "oh, just stick it on YouTube". It's very hard to create and maintain a show format, which I suppose is why a lot of orgs love TikTok - while it still takes a ton of work, a video that is a few seconds long is going to be easier than committing to longer form YouTube material - plus the production value expectations are significantly different.
This completely matches our experiences working with arts orgs on video formats and youtube strategy. We are obsessed with Formats at Storythings, so your readers might enjoy our formats development newsletter Formats Unpacked - https://www.formatsunpacked.com
The "oh, just stick it on the blog" mentality definitely spread to "oh, just stick it on YouTube". It's very hard to create and maintain a show format, which I suppose is why a lot of orgs love TikTok - while it still takes a ton of work, a video that is a few seconds long is going to be easier than committing to longer form YouTube material - plus the production value expectations are significantly different.