Today I’ve got a post from the Director of One Further – Chris Unitt. You might know Chris from his newsletter, Cultural Digital, or from talks and training he’s given on GA4. Chris and the One Further team have worked with cultural organisations big and small on their GA4 setups, including the British Museum, Royal Albert Hall, Royal Shakespeare Company, Southbank Centre, Playhouse Square, Royal Museums Greenwich, Tate and the V&A.