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YouTube as a digital destination: what arts marketers are missing
See you at the AMA conference in a few weeks
Jun 26
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Georgina Brooke
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YouTube as a digital destination: what arts marketers are missing
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What teachers want from online learning content
Online learning resources, school trip planning, emails and social media
Jun 12
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Georgina Brooke
6
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What teachers want from online learning content
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May 2025
Interview: Ashmolean's Head of Digital Collections, Dr Aruna Bhaugeerutty
We chat navigating complex decision-making structures in university museums, good leadership and what digital change looks like in the sector
May 29
•
Georgina Brooke
4
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Interview: Ashmolean's Head of Digital Collections, Dr Aruna Bhaugeerutty
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Interview: National Gallery of Art (DC)'s Chief Information Officer, Rob Stein
We chat leadership in the sector around tech and AI, the principles of good leadership and change-making around tech and culture
May 15
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Georgina Brooke
6
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Interview: National Gallery of Art (DC)'s Chief Information Officer, Rob Stein
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April 2025
Cultural content - trans identity
On April 16, 2025, the UK Supreme Court ruled that, under the Equality Act 2010, the legal definition of "woman" must be based on biological sex …
Apr 30
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Georgina Brooke
9
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Cultural content - trans identity
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Change Making in the Sector
The Former Head of Corporate Affairs at the British Library (BL) and now freelance cultural consutlant – Miki Lentin – chats decision making, leadership…
Apr 22
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Georgina Brooke
6
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Change Making in the Sector
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Who I am, what this is, and how to get involved
We’ve just hit 4,000 subscribers 🎉 - WELCOME!
Apr 3
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Georgina Brooke
8
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Who I am, what this is, and how to get involved
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March 2025
Using AI to create a 'conversational archive' at the National Sound and Film Archive (NSFA)
Keir Winesmith - Chief Digital Officer at the NSFA - talks through the tech infrastructure they are building and sharing with audiences and the sector…
Mar 25
•
Georgina Brooke
6
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Using AI to create a 'conversational archive' at the National Sound and Film Archive (NSFA)
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February 2025
How the Paul Mellon Centre used copywriting to grow their Instagram
Guest post from Alice Read, Digital Marketing Manager
Feb 20
•
Georgina Brooke
7
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How the Paul Mellon Centre used copywriting to grow their Instagram
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Cultural Content – Creating an effective online donation ask
How Art UK grew its online giving, by Rachel Mapplebeck
Feb 6
•
Georgina Brooke
9
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Cultural Content – Creating an effective online donation ask
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January 2025
Understanding who we're talking to online - Great Online Surveys and How To Do Them
Surveys in the sector are interesting.
Jan 23
•
Georgina Brooke
2
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Understanding who we're talking to online - Great Online Surveys and How To Do Them
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Restructuring your museum blog site for SEO
Using keyword data, tree testing and card sorting
Jan 9
•
Georgina Brooke
2
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Restructuring your museum blog site for SEO
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